4/28/2023 0 Comments Vox nutrition gmoThis emerging shift could explain why even though aggregate consumption of meat-based proteins worldwide is increasing, the overall growth rate is expected to decline by half. Nathaniel Popper, “Behold the beefless ‘Impossible Whopper’,” New York Times, April 1, 2019, and Sigal Samuel, “Del Taco’s newest ‘meat’ taco is 100% meatless,” Vox, April 15, 2019, vox.com. IPO since 2000,” MarketWatch, May 5, 2019, .Īnd numerous fast-food chains announced deals with alternative-protein producers to offer vegetarian options of popular menu items. Mike Murphy, “Beyond Meat soars 163% in biggest-popping U.S. Beyond Meat recently had a high-performing IPO, which signaled to investors that there is opportunity ahead in the alternative-proteins market. This is paralleled with strong social media marketing campaigns to gain traction for their products. Innovative food companies are able to mirror the customer experience of eating meat to a much higher degree. Several entrants in the alternative-protein space are already rolling out new technologies and ingredients, and some are attempting to solidify their place in the market. However, changing consumer behavior and interest in alternative-protein sources-due in part to health and environmental concerns as well as animal welfare-have made way for growth in the alternative-proteins market. ![]() ![]() ![]() Meat has been the main source of protein in developed markets for years, and there has been an increased appetite for traditional protein in developing markets in recent years. In countries with economic wealth, there is growing consumer awareness of, and interest in, alternative proteins.
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