5/1/2023 0 Comments Top newsletters![]() Trying to grab a reader’s attention with text alone can be challenging. Professional Featured Images (or GIFs) Boost Engagement List segmentation is just one of many great recommendations for email marketing best practices. This can be an easy way to deliver more relevant emails to each individual. If you have a wide variety of subscribers who signed up for various reasons, you should segment these audiences if you want to maximize engagement.įor example, you can categorize your subscribers based on which landing pages they signed up through. What benefit were they looking for when they first signed up for your newsletter? So keep your audience in mind when crafting both subjects and subject lines. ![]() Relevant, Compelling Subject Lines (and Subject Matter)Įvery subject line (and the newsletter’s subject) should be compelling to the audience that signed up to receive it.īut that means something very different for someone who signed up to receive a 20% off coupon for an ecommerce site compared to someone who signed up for an informational newsletter on the state of the SaaS industry. These are crucial, mainly if the goal of an email is to promote a product or service rather than build the relationship further. The North Face email newsletter with CTAs. But that’s only if you can use your emails to build relationships and drive sales.Ī call to action (CTA) is what turns an email recipient from a passive reader into someone who takes action, like buying your product. The return on investment (ROI) of email marketing is a whopping $42, according to the latest email marketing statistics. There are other ways you can brand your email newsletters, like using brand colors and writing in a consistent voice. None of these giants shy away from having their logos plastered right at the very top of all their promotional emails. You put a lot of work and thought into your newsletter, and you want every subscriber to associate it with your brand and company.īig brands like Microsoft or Apple understand that every interaction with a potential customer is an opportunity for branding their company, and they don’t neglect email communication. ![]() We’ll go through each of them, starting with the logo.ĭid you know that email subscribers are up to ✨19 times✨ more likely to become paid customers than visitors from organic search? □See how you can level up your email newsletter here □ Click to Tweet Start With the Logo (Branding Is Crucial) See how Kinsta stacks up against the competition.
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